Interactive email boosts sales on Amazon

Interactivity continues to be a hot topic in HTML email. When used appropriately it can greatly enhance your message. This Seagate product has four colour-ways which gave us an opportunity to improve the user experience directly from the email.

Seagate wanted to promote a special edition SSD drive pre-holiday season, driving sales directly through Amazon. As a starting point we analysed the previous sends’ design, reviewed mail clients and audiences. This informed our new design which focused specifically on user experience with the ability to change the colour of the product in the email.

Users choose the style they
want within the email

31%

Increase in unique click-throughs

95%

Increase in revenue for the Seagate One Touch SSD Special Edition

807%

Return on investment (ROI)

“1973 have become an integral part of our company’s go-to-market with any new product or campaign. They are that rare breed of agency that brings together fresh creative design, user experience best-practices and the technical chops to highlight key metrics and ROI.”

Joshua Walti
Global Partner Marketing Lead, Seagate

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