Media planning and buying

Brief

For Seagate, 2018 was to be a busy year for one of their verticals especially. With capacity increases, new products throughout the year, and a myriad of events to attend, they needed some assistance managing their editorial relationships and output.

Solution

A 12 month editorial plan was created. We undertook research of the press landscape to inform and help us identify which core publications would generate the best return on spend, from this, we created a relationship with these partners. Each contract required monthly ads and we generated unique editorial content on a regular basis.

Outcomes

The relationships saw Seagate save money on their media spend whilst increasing brand reach. The activity also saw editorial output increase without increasing budget. Seagate now wish to look at management of their other verticals.

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