If you’re reading this blog post chances are you are already practising email marketing – but are you getting results?
59% of B2B marketers cite email as their top channel for revenue generation. However, many businesses lack the resource, skill set or time to make the very most out of the channel. If this sounds familiar then outsourcing your B2B email marketing may be the answer.
Read on to learn seven reasons why.
1. Improve results
Of course we had to begin with the most obvious reason that you need to outsource your B2B email marketing – it can significantly improve results. And we’re not just talking about opens and clicks.
To generate that all-important revenue from email, marketers need to delve into specific analysis to determine what is producing results and what isn’t. As well as strategic expertise, this can also involve a level of technical knowledge that many marketers may not possess. For instance, you can spend time crafting the perfect email, but if your data is poor or your deliverability is weak, then your email may not even land in the inbox.
Outsourcing your email to the experts means that they can identify and improve results at every stage of the email marketing process. Giving you the best possible chance for success.
2. Expand skills and expertise
The complexity of B2B email marketing requires specialist skills to generate the very best results. Unfortunately, hiring a team of experts to focus solely on email marketing isn’t realistic for many businesses. By outsourcing their email marketing, businesses can access a specialist skill set as and when required.
With this skill set also comes access to advanced technology, such as email platforms, marketing automation and the best reporting software. All of these can be costly for one business but are frequently used by B2B email marketing agencies.
And it’s not just campaigns that will benefit from these skills and expertise. Businesses can utilise outsourced agencies to upskill their own team through knowledge transfer and training sessions.
3. Keep up with trends
B2B email marketing is a fast-moving industry which means it is essential to keep up with the latest trends and innovations to maintain a competitive edge. However, keeping up with B2B marketing trends in general is time-consuming enough and that’s without digging into the intricacies of email marketing.
B2B email marketing specialists will live and breathe email innovation. It is key to ensuring they can offer the best service to their own clients, and in turn, is something that your business can benefit from. You can be confident that your email marketing will be following the latest best practices, processes, and strategies. Keeping you relevant and ahead of your competition.
4. Save on costs
When approaching the idea of outsourcing, many budget holders are immediately concerned about the cost of hiring an expert. That’s understandable because hiring the best people for the job doesn’t come cheap. However, by outsourcing to specialists you can also benefit from many cost savings.
Firstly, experts have years of experience under their belt meaning they make better decisions leading to less risk, fewer mistakes and therefore reducing unnecessary budgetary spend.
And of course, an outsourced team means less need for a large internal marketing department. which significantly reduces recruitment and training costs, as well as team overheads such as office space, hardware, training and holiday pay.
5. Increase flexibility
In recent years we have come to realise that being flexible and adaptive within a business can be make-or-break. Particularly during periods of uncertainty. Campaigns may ebb and flow. Budgets may come and go. And businesses may scale up and down.
There are many benefits to having a large, established marketing team. However, this can also restrict a business’s ability to be flexible. By outsourcing B2B email marketing, a business can improve its ability to adapt. Whether they need to thrive or recover, not having the responsibility and overheads of an internal team provides much more flexibility.
6. Gain expert insight
It’s easy to get lost in analytics, data and results. Struggling to fully understand what they truly mean. The best B2B Email Marketing agencies, such as 1973 Ltd, will provide the “so what” of results. Offering insight, narrative, and suggestions to accompany data so that you’re not left feeling confused over what it all means.
Understanding data can be a time-consuming, overwhelming and frankly dry process. By outsourcing, you can ensure this step is taken care of by the experts who can outline the most sensible next steps for you to take.
7. Focus on the bigger picture
One of our favourite reasons to outsource your B2B email marketing is that it gives you the capacity and headspace to take a step back and focus on the bigger picture. It’s easy for marketers to get buried in the day-to-day admin, execution and management of campaigns – but what is the thought process driving this activity?
If you cannot take the time to regularly review and implement new email marketing strategies, then your campaigns (and marketing in general) can quickly become stagnant. And of course, if you need help in establishing an email marketing strategy that will really make an impact, you can utilise support from your outsourced experts.
They can provide you with reporting and analysis to help you identify areas of opportunity or offer inspiration, suggestions and an objective outsider’s view.
Next steps
If outsourcing your B2B email marketing sounds beneficial to your business, then we can help. We’d love to hear what you’re up to, and tell you a little more about how we could help. So why not get in touch with our friendly team for a chat?