Email design for Dark Mode

Your target audience’s email preferences are important and can be accommodated without compromising your campaign or its design.

Dark mode is simply a theme or setting that allows a user to switch a colour scheme of a device or app from light to dark. Many people prefer it as it reduces eye strain, saves battery life and can improve legibillity.

The problem is each browser and app will approach the setting differently, with some simply inverting the colour pallete and others only partially doing so.

Some allow you to code for dark mode, others do not – so when it comes to emails, you need to know the tricks of the trade in order to ensure your email is legible across all email clients.

See the Ultimate Guide to Dark Mode by Litmus for more the in’s & out’s on the topic.

Here’s an example that helps showcase the design considerations for dark mode:

The good news is we can help – both in establishing just how many of your audience use dark mode and how to design to accommodate them.

Get in touch to find out more.

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