Lead generation event campaign

Brief

Rackspace and Akamai wanted to generate new business opportunity leads, working collaboratively enabled both businesses to reach new audiences.

Solution

The brands jointly ran a race day event for prospective clients. We were asked to support across lead generation, and to fulfill the requirement we produced a series of emails and dynamic landing pages to encourage signups and capture contact details.

These sign-ups fed user data into a back-end system, which enabled segmentation for differing business requirements, feeding into the creation of defined opportunity lists.

Outcomes

The complexity of the back-end system was hidden by the unique and simple user experience, which successfully generated new business leads for both companies.

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