Product launch — event

Brief

We had previously collaborated with aask us Ltd to create a new sister-brand — BeadMaster™. To continue creating awareness of the new-to-market product, and to build engagement, we planned an official launch at one of the UK’s largest construction events.

Solution

Having previously created BeadMaster’s brand, we had a clear understanding of the goals and objectives for attending the event, so we helped them create a strategy to stand-out from the crowd. We designed stand graphics that were eye catching and attracted footfall from the correct target audience, as well as outlining the practical applications of showcasing the product in situ.

We created event collateral and supportive promotional activities in the lead-up to the event, including print adverts and social media communications, designed to increase attendance to the stand at the trade show.

Outcomes

From this supporting activity we entered — and got BeadMaster shortlisted for the ‘Innovation of the Year’ award — gaining greater recognition for the brand, product line and parent company, aask us Ltd.

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