Sales enablement campaign

BRIEF

Microsoft briefed Rackspace on the requirement to educate their sales team on how to sell their joint solution in a way that differentiates from competitors, elevating Rackspace managed Azure public cloud computing.

Solution

Educating and empowering the sales team was required in order to cut through a crowded marketplace, and to do this we produced content that would stand out against competitors educational materials.

To deliver a synced up campaign we produced a microsite that acted as a hub for the solution, storing assets for sales teams with easy access. We created a suite of assets which provided insight into the key features and benefits, aligning the solution with all the best partnerships in life. This was the first wave of activity, within a multi-wave campaign that will look to build on the initial success.

Outcomes

We managed to get space within the internal channels at Microsoft to launch the campaign, and generated high volumes of traffic to the microsite, proving the sales team were engaging with the content.